BCC Research Innovation Spotlight: DUST Identity, Anti-Counterfeit Technology
The reach and secrecy of the internet make it possible to sell just about anything to anybody whenever, wherever. This creates a great breeding ground for counterfeiters to sell a knock-off of virtually any good or service at a much lower price. And it isn’t just consumers who are being misled. Counterfeit sites target businesses just as much as individual buyers.
BCC Research sat down with DUST Identity's CEO and Co-Founder Ophir Gaathon to tackle the questions of the trajectory of the anti-counterfeit field and how the company is disrupting the industry.